BUILD DATA PRODUCTS FOR CPG & RETAIL
The Collaborative Data Workspace for Consumer Packaged Goods
Delivering the right product to the right place at the right time through the right channel is core to fulfilling customer demand and maximizing revenue. Coginiti is the collaborative data workspace that provides visibility across the consumer packaged goods supply chain to ensure timely delivery of products.
Consumer Packaged Goods Companies Using Coginiti
Supply Chain Optimization
Analyze data throughout the supply chain to identify bottlenecks, streamline processes, and optimize logistics to ensures the efficient production, distribution, and timely delivery of products.
Market Basket Analysis
Determine what products are frequently purchased together, and optimize product placement, design targeted marketing campaigns, and improve cross-selling strategies.
Consumer Segmentation
Segment your customer base, to create personalized marketing strategies – tailoring products, pricing, and promotions to specific target audiences.
Promotion Effectiveness
Measure the effectiveness of promotional campaigns. Evaluate the impact on sales, understand customer response, and refine future promotional strategies.
Price Optimization
Optimize pricing strategies by considering various factors such as competitor prices, consumer behavior, and market trends.
Trade Promotion Management
Build data products to plan, execute, and evaluate trade promotions with retailers. Analyze the impact on sales, optimize promotional spending, and build stronger relationships with retailers.
Coginiti AI, your virtual analytics advisor
Use generative AI to boost your team’s efficiency.
Deliver reliable data with confidence and certainty
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