Leadership
The team behind Coginiti
Three co-founders with a shared vision — making analytical thinking more collaborative, reusable, and intelligent.
Meet Our Founders
Rick Hall
Chief Executive Officer & Co-Founder
Serial software entrepreneur with nearly four decades of experience in business intelligence, analytics, and enterprise software. Rick founded G4 Analytics in 2001, building a platform delivering sales, marketing, and supply-chain analytics to the consumer goods industry — later acquired by Nielsen. He served as SVP of Sales Analytics at Nielsen leading global sales effectiveness practices before co-founding Coginiti. Under his leadership, the company has grown to serve 400+ organizations across Fortune 500 and government, raising venture funding and relocating headquarters to Atlanta.
Matthew Mullins
Chief Technology Officer & Co-Founder
Technology leader who owns both engineering and product at Coginiti, bridging cognitive science and data engineering with deep expertise in analytics infrastructure and platform architecture. Matthew has spent his career building systems that make analytical thinking more collaborative and reusable — a regular conference speaker at venues such as Snowflake Summit, All Things Open, and CDAO Symposium. He holds a BA in Philosophy and Management of Information Systems and graduate degree in Philosophy with an emphasis in Cognitive Science from Northwestern University.
Chris Coad
SVP, Customer Development & Co-Founder
Go-to-market executive with a track record spanning enterprise sales, digital marketing, and startup leadership in data-intensive industries. Chris joined the company in 2017 as Director of Customer Development and was promoted to SVP in 2019, taking on oversight of sales, marketing, and customer success during the 2022 rebrand to Coginiti. Prior to Coginiti, he co-founded and served as CEO of Vinsnap and held leadership roles at Leapfrog Online, Compete Inc., and Accenture. His career began at Ford Motor Company, building an early foundation in data-driven decision-making at scale.